We built the tool we always needed.

Traqly started with a frustration. We were running a small business in Lagos, sharing WhatsApp links, Instagram handles, and payment page URLs across every channel we could find. Customers were clicking. Sales were happening. But we had no idea which channel was working.

We tried the popular link shorteners. Bitly, Rebrandly, TinyURL. They worked fine — if you were a startup in San Francisco. But they were designed for a different world: dollar pricing, English-only support, no concept of WhatsApp as a primary business channel, no understanding that half your customers are on a ₦500 data plan clicking links on a 3-year-old Android.

So we built Traqly.

We built Social Link Studio because WhatsApp click-to-chat is the most important link type for 90% of our users. We built QR and Barcode Studio because flyers, market stalls, and packaging are real distribution channels here. We priced in Naira because that's what our users earn in.

Fraud detection was non-negotiable from day one. Too many African entrepreneurs have lost money to inflated click counts from competitors or bad actors. Traqly automatically filters bots, repeated clicks, and datacenter traffic so your numbers reflect real human interest.

We obsess over two things: data you can trust, and a product fast enough to use on any network. Every dashboard action is optimised for low-latency connections. The redirect itself completes in under 80ms globally.

Today, Traqly helps over 10,000 entrepreneurs track more than 50 million clicks a month. Our users include solo sellers, e-commerce brands, agencies, and enterprises across Nigeria and the rest of Africa.

We're a small team, we move fast, and we ship every week. The changelog is real. If you have feedback, ideas, or a problem we should solve — we read every email.